TIL of "scent branding" and how businesses pump custom scents into their buildings. Nike's signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the
At Nike, Extending the Track to the Runway - The New York Times
The Power Of Scent Marketing | Hotel Scents
What is Scent Marketing and is it For You? - AeroWest
How Scent Marketing Works for Retail Businesses (2022)